Effective Date: 01 Jul 24
Welcome to the Green Catalyst Business Solutions website ("Site").
"Green Catalyst" is the trading name of Green Catalyst Business Solutions.
Green Catalyst ("we", "us", "our") values your privacy and is committed to protecting your personal information.
Introduction
At Green Catalyst, we are committed to using Artificial Intelligence (AI) responsibly to enhance our services, while safeguarding the privacy, rights, and well-being of our customers and community.
This policy outlines our principles, practices, and standards for AI use, which guide how we integrate and manage AI in our operations.
AI is a powerful tool that allows us to improve the quality of our services, personalise customer experiences and enhance efficiency.
However, we recognise the importance of using AI in ways that are ethical, transparent and respectful of individual rights.
We are dedicated to:
- Ensuring AI applications benefit our customers, employees and society.
- Complying with all relevant laws, regulations and ethical standards.
- Being open about how and why we use AI in ways that impact individuals.
We strive for transparency in our AI practices. Where AI-driven processes may impact our customers, we will explain how these decisions are made. This is particularly important in areas that affect customer services, personalised experiences and product recommendations.
Data privacy and security are central to our use of AI.
We handle personal information with the utmost care, ensuring:
- Compliance with all applicable data privacy regulations, including GDPR.
- Anonymisation or pseudonymisation of data wherever possible.
- Limiting data access for AI purposes to authorised personnel and using strict security protocols.
We are committed to minimising bias in AI:
- Where used, our AI systems may be tested to ensure fair and equitable outcomes.
- Where appropriate, we work to train our models on data that reflects diverse backgrounds, to reduce the risk of biased results.
- In cases where AI-driven recommendations may influence decisions (e.g., product suggestions or customer support interactions), we seek to provide fair, unbiased outcomes.
Our AI systems are designed to support, not replace, human decision-making in areas that may have significant impact.
We ensure that:
- A human is always involved in critical decision-making processes.
- The tools and training to understand and oversee AI-driven recommendations effectively are provided.
We may review and improve our AI systems to adapt to evolving best practices and regulatory standards.
We are accountable for:
- Ensuring that AI practices are ethical, effective and up to date.
- Addressing and correcting any identified issues, including bias or errors, promptly.
We respect your right to know about and understand our AI practices.
If you have questions or concerns about our AI usage, or if you wish to learn more about how AI impacts your experience with our services, please contact us at
info@greencatalyst.co.ukAdditionally, we aim to provide easy-to-understand explanations of AI's role where relevant, and we value your feedback to help us maintain transparency and trust.
When we partner with third-party AI providers, we require them to uphold similar ethical standards and privacy protections.
We work with our partners, to ensure that they share our commitment to responsible AI use.
As AI technology evolves, so too will our policies.
We will review this AI Policy annually or as necessary to reflect changes in technology, laws and industry practices.
Any significant updates will be communicated to our customers and stakeholders.
For more information about our ethical use of AI, please contact us at:
Green Catalyst
Phone: 07397 108752
Thank you for supporting Green Catalyst.
